Using Speciality Coatings and Product Labels to Help Products Stand Out in the Supermarket Aisle – Traditionally Product labels and packaging were developed and used for purely functional purposes, including the transport, storage and protection of everyday goods. Now we live in a different world where product labels and packaging drives sales, communication, advertising, branding, and product security. Shoppers have changed as well. Today’s youngest adults, the Millennials, are digitally savvy shoppers who can use all types of technology and are constantly engaged with what retailers offer them. They especially want an “experiential buying” experience with packaging that appeals to the senses and really stands out.
Shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal. However, simple glossy product labels and packaging alone no longer add the differentiation needed to stand out on a shelf. Just walk down any store aisle and try to find the item you are looking to buy. They all seem to blend into one large kaleidoscope of attractive glossy product labels and packages.
To avoid this and differentiate the product, some items are being enhanced by adding a variety of special effects coatings to the product labels and packaging. Glitter, pearl or metallic coatings can be combined with contrasting matte and gloss effects to provide visual contrast, stimulation and differentiation.
According to a study by the Point of Purchase Advertising Industry (POPAI), a package has three to seven seconds to make an impression. Only 58 percent of shoppers purchase something they did not plan to. Only 24 percent of purchases are preplanned. When consumers see approximately 1,700 packages and brands on the shelf, the packaging and the product labels must stand out or impulse purchases won’t happen.
IMEC Media is a leader in developing product solutions to meet unique and challenging label, ribbon and tag requirements. We have the experience to develop effective, working solutions to meet every kind of media supply challenge, asset labels, food product labels, shipping labels and many more.
From small runs to high volume, we offer a convenient, easy way to purchase pre-printed labels for a range of applications.
IMEC Media designs, manufacturers and delivers products to customers in Food, Logistics, Pharmaceutical, Chemical, Medical Device, Beverage, Utilities and Government organisations. Meeting the needs of customers in product identification, asset labels for asset tracking and asset management solutions and warehouse signage labels.
IMEC Media supplies Thermal Transfer Ribbons for a range of applications. Resin thermal transfer ribbons, standard wax thermal transfer ribbons, all ribbon types designed to work on a wide range of printers, to provide high quality durable printing solutions for all industries.